I BUILD SYSTEMS AROUND HOW BUSINESSES ACTUALLY WORK.
I combine software engineering, product thinking, and operational understanding to turn messy workflows, manual processes, and business problems into practical systems.
SOFTWARE SHOULD FIT THE BUSINESS.
A system can work technically and still make a business harder to run.
I start by understanding how the business operates, where work gets stuck, where information is lost, and what creates unnecessary friction before deciding what technology belongs in the solution.
WHAT I WORK ON.
OPERATIONAL SYSTEMS
Internal platforms, workflow systems, scheduling, dashboards, and business management software.
AUTOMATION
Replacing repetitive manual work and connecting systems so teams spend less time coordinating information.
PRODUCT DEVELOPMENT
Turning business ideas and product requirements into usable, reliable software.
SOFTWARE IMPROVEMENT
Improving, modernizing, debugging, and taking ownership of existing software.
SELECTED WORK.
GARAGE MANAGEMENT SYSTEM
Multi-bay automotive repair facilities handling high vehicle turnover, parts ordering, and complex technician scheduling.
Operations were bottlenecked by paper job cards, disconnected tyre inventory spreadsheets, and disjointed communication between service advisors, technicians, and car owners.
HEXADESK
Multi-site construction contracting company coordinating project managers, field supervisors, sub-contractors, and equipment schedules.
Field teams and back-office managers suffered from fragmented communication, delayed task sign-offs, and zero real-time visibility into on-site progress across dispersed construction projects.
MPA COACHING
Educational mentorship and placement organization managing connections between candidates, corporate hosts, and career mentors.
Manual matching, disconnected email threads, and untracked student progress caused administrative overhead and poor participant retention.
REWORD PLATFORM
Local retail and hospitality businesses seeking authentic customer feedback and review capture directly at point-of-sale.
Businesses struggled to capture timely on-premise reviews and lacked actionable insights into customer sentiment before issues escalated publicly.
HOW I THINK.
UNDERSTAND BEFORE BUILDING
Most software problems are misunderstanding problems. I start by understanding the real-world workflow, the edge cases, and the actual business bottleneck.
BUILD AROUND THE WORK
Good software reflects how work actually gets done. It doesn't force a team to contort their operations to fit a generic template.
SOLVE THE REAL PROBLEM
Not every problem needs more code. Sometimes it needs better workflow structure, simple automation, or fixing the 20% that causes 80% of the friction.
FROM OPERATIONS TO SOFTWARE TO BUILDING BUSINESSES.
I moved from operations into software. Software showed me how systems are built. Operations showed me why those systems matter. The combination changed how I think.
Customer Operations
Ground-level exposure to real operational friction, customer communication, and manual workflows in high-volume transport operations.
Software Development
Hands-on engineering across modern frontend stacks, mastering application logic, component architecture, and UI delivery.
Product & System Thinking
Connecting interface design to business reality—focusing on end-to-end workflows, system design, and friction reduction.
Alpha Brackets
Building a software company dedicated to replacing messy manual processes and disconnected tools with practical systems.
TECHNICAL CAPABILITIES.
FRONTEND
- React
- Next.js
- TypeScript
- JavaScript
- HTML
- CSS
PRODUCT / ENGINEERING
- Frontend Architecture
- Application Development
- API Integration
- Debugging
- Git
- Software Design
BACKEND / SYSTEMS
- Node.js
- API Development
- Authentication
- Database Fundamentals
- System Design
AI
- AI Integration
EXPERIENCE ACROSS CUSTOMER OPERATIONS, FRONTEND ENGINEERING, PRODUCT DEVELOPMENT AND BUSINESS SOFTWARE.
Hands-on frontend and full application engineering across production software.
Direct customer operations background tackling real business bottlenecks.
Practical system architecture prioritizing friction removal over jargon.
Active founder building dedicated operational software tools.
BUILDING ALPHA BRACKETS.
Alpha Brackets is the software company I’m building around a simple idea:
Businesses should not have to run important operations through spreadsheets, WhatsApp, disconnected tools, and manual work. We build software and systems around how businesses actually operate.
VISIT ALPHA BRACKETSWHAT I'M FOCUSED ON.
Understanding real business problems, building practical software systems, growing Alpha Brackets, and becoming better at connecting business operations, product thinking, and engineering.
HAVE A PROBLEM WORTH SOLVING?
If a process in your business feels unnecessarily manual, fragmented, or difficult to manage, tell me how it works today. We can start with the problem before talking about the software.
LET'S TALK